Visual Selling with PikClix drives faster quotes and complete solutions—a case study for Infor CSD users
BEYOND THE CATALOG
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ImpaqX specializes in solutions for industrial distributors on Infor platforms.
For Infor CSD users, the integration is straightforward, the timeline is short, and Power & Tel has proven the concept. The business case isn't about innovation—it's about generating more revenue with existing resources while reducing errors that cost margin.
The question: what's the opportunity cost of waiting another quarter?
SETUP
2 - 3 weeks
FIRST LIBRARY
6 - 8 weeks
ROLLOUT
2 - 4 weeks
AI-powered digitization | 99.9% uptime
Mobile-responsive | Scales to 25,000+ SKUs
Direct ordering from interactive diagrams
Real-time inventory/pricing from CSD
Visual context prompts complete solutions. Fewer incomplete orders mean fewer callbacks and less expedited shipping. Accuracy protects margin.
New employees reach full productivity in months instead of years. In a market where experienced talent is retiring, acceleration matters.
When quotes take 30 seconds instead of 30 minutes, your team handles more opportunities per day. Speed converts to revenue.
Visual Selling delivers three business outcomes
Imagine a utility technician assessing storm damage: access the ERP on a tablet, navigate an interactive pole diagram, touch damaged components, system builds complete parts list, order ships within hours. While competitors rely on traditional catalogs and static PDFs, Power & Tel will offer scenario-based discovery, built on the collective knowledge of their team and technology.
"It's quite easy to use. We found that it's working pretty well. And I know it would be beneficial to customers as well—that's where we're headed next."
The internal pilot was validation, not the endgame. Power & Tel is planning customer-facing deployment—the same interactive diagrams become self-service tools for customers.
WHAT'S NEXT
Sales reps build complete system quotes faster. Visual context prompts complete solutions, reducing follow-up calls. Newer employees gain confidence faster. The experience gap is closing.
exploring product relationships
in 90 days
36% of sales staff—organic adopton, no mandate
Early data validates the strategy
Power & Tel identified high-value installation scenarios (telephone poles, residential fiber, outdoor equipment), used summer interns for digital execution while veterans provided product expertise, and built a focused core library. They made Visual Selling available to 200 sales employees with no mandates—just: "Here's a tool that might help."
With PikClix, static diagrams and technical drawings become interactive tools. Any visual asset—whether a schematic or CAD—becomes clickable, letting users intuitively explore, specify, and order every component directly. The result: faster quotes, improved accuracy, and a more empowered team.
Power & Tel deployed internally first—validating the concept before customer exposure.
Visual Selling lets users navigate by scenario rather than search databases. A telephone pole installation shows every component in context—click any part for specifications, compatible accessories, and ordering information.
PikClix's direct Infor CSD integration meant no separate systems, no friction. Single sign-on with real-time inventory, pricing, and customer-specific catalogs.
— Sabrina, E-Commerce Channel Manager, Power & Tel
“We're calling it Visual Selling. You present a picture—imagine a picture of a telephone pole and all the parts on the telephone pole. You click on the different parts, and you find where they are. It's quite easy to use, and we found that it's working pretty well."
Most industrial distributors believe digital transformation has a finish line: launch an e-commerce site, integrate with your ERP, and you're done. Power & Tel saw an opportunity to go further.
After implementing a sophisticated B2B e-commerce platform with custom workflows and deep Infor integration, they could have declared victory. Their 25,000-product catalog was online and the system worked. But Power & Tel's leadership asked a strategic question: What comes after the catalog?
This is the story of how a 60-year-old distributor recognized that true digital maturity isn't about digitizing what you've always done—it's about reimagining how products are sold.
3,000+ years combined experience
99.9% delivery accuracy
60 years in business
Built for the Long Game
Since 1963, Power & Tel has supported the communications infrastructure industry as a third-generation, woman-owned distributor. Serving customers ranging from top telecom providers and contractors to rural cooperatives, Power & Tel manages over 800 supplier relationships, stocks 25,000 products, and operates 14 distribution centers worldwide. In their complex, fast-moving sector, deep product knowledge is a vital differentiator.
Power & Tel chose Visual Selling for three strategic reasons
Communications infrastructure products exist in complex relationships—fiber optic cables need specific mounting hardware, outdoor installations require weatherproofing, every scenario involves multiple compatible components working as a system.
Experienced employees understood these relationships intuitively. Newer team members—even with full catalog access—struggled to make the same connections.
“When you imagine somebody with 20-plus years experience selling technical hardware, there's a lot of 'this can only work with this' and 'if you're going to buy this cable, you need some brackets to hang the cable.' That knowledge in their heads—we needed to make it accessible to everyone."
BEYOND THE CATALOG
powered by
Visual Selling with PikClix drives faster quotes and complete solutions—a case study for Infor CSD users
ImpaqX specializes in solutions for industrial distributors on Infor platforms.
For Infor CSD users, the integration is straightforward, the timeline is short, and Power & Tel has proven the concept. The business case isn't about innovation—it's about generating more revenue with existing resources while reducing errors that cost margin.
The question: what's the opportunity cost of waiting another quarter?
AI-powered digitization | 99.9% uptime
Mobile-responsive | Scales to 25,000+ SKUs
Direct ordering from interactive diagrams
New employees reach full productivity in months instead of years. In a market where experienced talent is retiring, acceleration matters.
When quotes take 30 seconds instead of 30 minutes, your team handles more opportunities per day. Speed converts to revenue.
Visual Selling delivers three business outcomes
Visual context prompts complete solutions. Fewer incomplete orders mean fewer callbacks and less expedited shipping. Accuracy protects margin.
Real-time inventory/pricing from CSD
SETUP
2 - 3 weeks
ROLLOUT
2 - 4 weeks
FIRST LIBRARY
6 - 8 weeks
"It's quite easy to use. We found that it's working pretty well. And I know it would be beneficial to customers as well—that's where we're headed next."
Imagine a utility technician assessing storm damage: access the ERP on a tablet, navigate an interactive pole diagram, touch damaged components, system builds complete parts list, order ships within hours. While competitors rely on traditional catalogs and static PDFs, Power & Tel will offer scenario-based discovery, built on the collective knowledge of their team and technology.
The internal pilot was validation, not the endgame. Power & Tel is planning customer-facing deployment—the same interactive diagrams become self-service tools for customers.
WHAT'S NEXT
exploring product relationships
36% of sales staff—organic adopton, no mandate
Early data validates the strategy
in 90 days
Sales reps build complete system quotes faster. Visual context prompts complete solutions, reducing follow-up calls. Newer employees gain confidence faster. The experience gap is closing.
Power & Tel identified high-value installation scenarios (telephone poles, residential fiber, outdoor equipment), used summer interns for digital execution while veterans provided product expertise, and built a focused core library. They made Visual Selling available to 200 sales employees with no mandates—just: "Here's a tool that might help."
With PikClix, static diagrams and technical drawings become interactive tools. Any visual asset—whether a schematic or CAD—becomes clickable, letting users intuitively explore, specify, and order every component directly. The result: faster quotes, improved accuracy, and a more empowered team.
Power & Tel deployed internally first—validating the concept before customer exposure.
Visual Selling lets users navigate by scenario rather than search databases. A telephone pole installation shows every component in context—click any part for specifications, compatible accessories, and ordering information.
PikClix's direct Infor CSD integration meant no separate systems, no friction. Single sign-on with real-time inventory, pricing, and customer-specific catalogs.
Power & Tel chose Visual Selling for three strategic reasons
“When you imagine somebody with 20-plus years experience selling technical hardware, there's a lot of 'this can only work with this' and 'if you're going to buy this cable, you need some brackets to hang the cable.' That knowledge in their heads—we needed to make it accessible to everyone."
Communications infrastructure products exist in complex relationships—fiber optic cables need specific mounting hardware, outdoor installations require weatherproofing, every scenario involves multiple compatible components working as a system.
Experienced employees understood these relationships intuitively. Newer team members—even with full catalog access—struggled to make the same connections.
3,000+ years combined experience
99.9% delivery accuracy
60 years in business
Built for the Long Game
Since 1963, Power & Tel has supported the communications infrastructure industry as a third-generation, woman-owned distributor. Serving customers ranging from top telecom providers and contractors to rural cooperatives, Power & Tel manages over 800 supplier relationships, stocks 25,000 products, and operates 14 distribution centers worldwide. In their complex, fast-moving sector, deep product knowledge is a vital differentiator.
— Sabrina, E-Commerce Channel Manager, Power & Tel
“We're calling it Visual Selling. You present a picture—imagine a picture of a telephone pole and all the parts on the telephone pole. You click on the different parts, and you find where they are. It's quite easy to use, and we found that it's working pretty well."
Most industrial distributors believe digital transformation has a finish line: launch an e-commerce site, integrate with your ERP, and you're done. Power & Tel saw an opportunity to go further.
After implementing a sophisticated B2B e-commerce platform with custom workflows and deep Infor integration, they could have declared victory. Their 25,000-product catalog was online and the system worked. But Power & Tel's leadership asked a strategic question: What comes after the catalog?
This is the story of how a 60-year-old distributor recognized that true digital maturity isn't about digitizing what you've always done—it's about reimagining how products are sold.